Agdir Farm Gives Vegetable Producer Anne a Whole New Level of Overview
After losing their planting journals in a fire, Norway’s largest pumpkin producer turned to Agdir Farm for better control, communication, and efficiency.
Building the right tech stack is key
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How to choose the right tech stack for your company?
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What to consider when choosing the right tech stack?
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What are the most relevant factors to consider?
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What tech stack do we use at Simpletech?
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The parents’ manual and experience-based system has been difficult for their daughter, Anne Eline Nærstad, to inherit. Now, she’s adopting Agdir Farm—with the goal of gaining better control over her own production.
Linnes Farm in Gullaug lies in the fertile Lier Valley. The farm produces over 25 types of salad and is Norway’s largest pumpkin producer. Today, it’s run by Terje and Ragnhild Nærstad together with their daughter, Anne Eline. They’ve recently started using Agdir Farm, hoping it can help them stay on top of everything happening at the farm.
“Not long ago, our planting machine caught fire—with all our planting journals inside. That wasn’t ideal, and since then, I’ve been wondering if there’s a better system out there. That’s when I came across Agdir Farm,” says Anne Eline Nærstad.
Better overview of production
Anne has dreamed of becoming a farmer since kindergarten and has a sharp eye for improvement. When she discovered Agdir Farm, she quickly saw its potential.
“I need a program that helps me stay organized. During the summer, we have over 60 employees, and I spend about six hours a day on the phone. I’ve made my own Excel system, but I think Agdir Farm will be a huge help,” she explains.
Anne has just started using the tool and is learning how it works. She already sees many advantages.
“There are digital tools for farmers, but they mostly focus on livestock and grain. Vegetable production has completely different needs,” she says.
Managing high production turnover
At Linnes Farm, crop rotation and variety changes happen fast. “With a tool that helps us keep track of all that, we get a completely new foundation for understanding our production,” says Anne.
Agdir Farm allows unlimited users, meaning each employee can have their own login. They can log what they’ve done, when, and where—giving Anne the overview she needs.
“Employees can record exactly what they’ve planted, where, whether there’s been mulching or removal, and which quantities and types are used,” she explains. Access levels can also be customized, keeping sensitive information private.
More accurate recordkeeping
Another feature Anne looks forward to is the task tool in Agdir Farm.
“If we need to do something in a certain field, I can create a task—for example, that someone should spray the Lahell field with foliar fertilizer—and assign it to the right person,” she says.
With this system, tasks and journals can be tied together, giving valuable data on what works best.
“With Agdir Farm, every employee can record exactly what was done, where, and when. That gives us a stronger data foundation to learn from,” she adds.
Continuous improvement and collaboration
Anne is eager to see how Agdir Farm will fit into their workflow and appreciates having time to get familiar with it before the season starts.
“I’m taking time to learn the system now, and it’s been very useful. It takes some time to get used to new tools, but so far, it seems very intuitive,” she says.
Having previously worked at the Norwegian Agricultural Advisory Service, Anne provides feedback to Agdir’s developers to make the product even better.
“It’s exciting to contribute to its development. The team is very receptive to my feedback,” she says.
Encouraging others to go digital
While her parents have relied on a manual system, Anne sees digitalization as essential for the future.
“My parents’ system depends on what they keep in their heads. For me, that’s impossible to maintain. Having a system that’s less person-dependent is a big advantage,” she says.
Her advice to other vegetable producers hesitant about digital tools is simple: just try it.
“I completely understand that it can feel intimidating if you didn’t grow up with technology. But today’s tools are much more user-friendly—and honestly, it’s hard to do anything wrong,” she concludes.
